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Case Study | Woocommerce Customization For BestFitbybrazil

woocommerce customization case study

About the Client Company

BestFitbybrazil is an eCommerce website that sells and deals with gym & fitness wear. Founded in 2014, they have been indulging in the allure of fashion that lies between the realms of athletic beauty & modern trends.

Challenges: Overview

eCommerce websites usually face the challenge of delaying real-time search results. BestFitbybrazil being an eCommerce website with numerous images & content goes through a heavy time consumption when loading a search result making the website experience poor.

In the highly competitive eCommerce sector, relevancy needs to be a top priority. Up to 30% of visitors use internal site search and site searchers are 2-3x more likely to convert. 39% of purchasers are influenced by a relevant search. 12% of users will bounce to the competitor’s site after an unsatisfactory search. It became clear how important the issue was for BestFitbybrazil.

Client Needs & Requirements

The Client wanted to improve the search speed of their website’s search results. They also want to optimize the content loading time for a fast search & discovery experience of the website products.

Our Take On the Challenges

The WPOnlineSupport expert team understood the client’s requirements and challenges and came up with a solution that perfected not only the process but also other customization services. To overcome these challenges, we took the help of a third-party service Algolia.com.

Algolia is a search service platform that enables you to deliver fast and relevant experiences that drive real results. With Algolia, consumers will be able to easily find & discover what they look for across the web.

Obstacles

Our main task was to understand the API Integration of Algolia, its structure, and how they can be helpful in fulfilling our client’s requirements.

Setting Up & Configuring Algolia

Algolia’s setup, configuration, and API integration were a challenge for us as all the codes had to be planned and set up from the new end and needed to be compatible with other existing codes.

For this, we had to understand their API integration structure and how they can be of optimum help while solving the challenges of our client company. Since it is a third-party configuration, we had to make sure that the integration works accurately and efficiently.

Solutions

Resolving the issues faced by BestFitbyBrazil helped us dive more into our custom services with us creating a custom plugin out in order to fulfil our client’s requirements. We transformed the Algolia code into a customized plugin making it much easier to update it in the future as only the plugin needs to be updated in order to experience the changes.

After the Algolia API integration, we had to manually import more than 2k existing product data into the system as Algolia only maps the newly added products for quick search results.

In addition to that, we had to customize the displayed products in a well-categorized way for a better viewing experience of the website.

Our Other Customized Solutions

Our WordPress team integrated Algolia ‘s structure into the client’s website with the integration of a custom plugin. We have created custom functionality for display products as well as categories and tags of products as per the needs of the website.

We also managed to customize their product single pages in which we changed the color of attribute according to the image’s dominant colours in addition to the integration of the size of the chart according to the client’s requirement.

On the shopping page, we integrated functionality to display matching images in the form of a popup related to the desired product when a mouse hovers over the product details. Product filters with column layout were added too and we converted default pages in accordance with the functionality. Necessary changes were also made to the checkout page.

End Results

After making all the desired changes and fulfilling all the requirements, here are the end results.

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