Working in the industry, I have found that many brands today understand the power of influencers and are rewarding them with a percentage of every sale generated from their online promotional efforts. Online promotions can be email marketing, social sharing, adding ads on blog websites etc. This is called affiliate marketing, and it is helping to drive e-commerce sales globally — it also provides a source of significant income for individuals who can successfully tap into this industry.
Of course, success doesn’t happen overnight. To be a successful affiliate marketer, you must build your influence, drive traffic to the affiliate links you share and convert these clicks into sales.
1. First Thing Is Focus On Quality Content And Leads, Not Quantity.
One of the biggest mistakes that affiliate marketers make is ignoring the quality of the content, creative, clicks or “leads” they receive in favour of quantity. To generate thousands of clicks and a potential commission, one tactic I often see is the use of automated bots to inflate the number of clicks to their links.
Remember, brands pay affiliates based on conversions (the percentage of traffic a brand receives that converts to a sale). A bot will never make you money because it doesn’t purchase anything.
If you are not able to write a large content then no issue, small content can create their magic with good creatives. Engage user with their problem and solution so that attract to click on “affiliate link”.
Most successful affiliate marketers talk to their visitors. If you have a blog, allow comments. This will provide you with the opportunity to have a conversation with your visitors.
Ask questions at the end of a blog post. “What other factors should be included?” “Would you like more information on this topic?” “Tell us your opinion!” These calls to action will help foster community interaction. When replying, use the commenters name wherever possible.
2. It’s Better To Put Your Audience In First Place.
If you’re starting out in affiliate marketing, focus on targeted communities that are most likely to convert. Engage with audiences that have similar interests to you or have problems that can be solved by your expertise. For example, if you are marketing WordPress product or services as an affiliate your targeted audiences should be WordPress related communities. You can find this type if communities on Facebook, Twitter, LinkedIn, WordPress forum etc.
Pay attention to discussions on Twitter, Facebook, Quora and other social media platforms and forums. What are people asking about and responding to?
When you’re ready to respond, share your viewpoint and post an affiliate link that points to a solution that can save them time and money.
Focus on providing good information and help, rather than sell.
Think of your action as word-of-mouth marketing: “You have a problem. Here’s what worked for me!”
3. Think About Conversion Rates, Not Commissions.
The most successful affiliate marketers don’t chase high commission rates; they focus on promoting brands with strong conversion rates. For instance, an affiliate program that pays $100 per sale may sound appealing, but if the conversion rate is an about 0.02%, it would require a huge number of clicks to make any money.
You’re more likely to generate a steady revenue stream by choosing an affiliate program that pays $1 per conversion but converts at 20%. Couple this approach with consistent efforts to grow your circle of followers, and you have the potential for big payouts.
4. Build A Good And Quality Subscriber List.
Once you begin to gain traction, look for ways to build your own brand and loyal following. Create a website and/or blog where you can share deals. Stay connected with followers and grow your revenues further by issuing a weekly or daily newsletter. Give people an incentive to opt in. For example, send out “deal of the day” emails, and add value with tips on how you or others are using the products you promote.
The best examples are: WP Mayor, WP Hive, WPlift, Colorlib etc.
5. Track Your Affiliate Marketing Success
Ongoing success needs insights as to what has worked in the past. Knowing how visitors engage with your site is important. Obviously, search ranking will have an impact, as will social sharing, etc.
You need to use your visitor analytics to learn more about your visitors. What percentage are new versus returning visitors? What pages get the majority of your traffic? What links in your navigation bar and other places on each page get clicked? All these questions will provide answers that you can use to improve and add actions.
Where is your converting traffic coming from? What pages are visited most before a conversion? Use your analytics to get answers you can use to determine what new content is needed or even where to place certain links on existing pages.