The online landscape is pretty dynamic and witnesses a change in trends now and then. As an enterprise, you have to adopt the latest trends to keep pace with the ever-growing competition. 

If you are a WordPress user and looking to gain a leg up in the competition; then here are a few WordPress web development trends that will prevail in 2022. Let’s check them out right away.  

1. The Use Of AI & VR 

The advancements in AI and VR have transformed the internet and websites are no exception either. 

According to the top WordPress developers, AI and VR have certainly benefited the eCommerce industry as enterprises can now leverage them to enhance the functional appeal of the products on their websites. 

Customers cannot get enough of AI and VI and there are valid reasons behind their fascination for these state-of-the-art technologies. The use of augmented reality and virtual reality is going to skyrocket in the coming year. 

AI and VR have changed the way consumers interact with websites in all these years gone by. As a business, you must also consider using augmented reality and virtual reality on your website for increased sales and customer satisfaction. 

2. Voice Search Will Be More Prevalent

Just like AI, voice search is also an integral part of web development these days. One of the most phenomenal WordPress trends in 2022 will be the increased use of voice search. 

Siri and Alexa do not need any introduction and there are plenty of other voice-activated digital assistants that have become popular in recent years. Half of the searches in 2020 were voice searches and it is bound to increase in 2022. 

You can make optimum use of voice search to strengthen the SEO features of your website by helping users search for their favorite products or services using their voice. 

Voice search is also changing the way people would get an answer to their questions. And if you want your WordPress website to attract more customers in the coming year, you should be focusing on deploying voice search. 

3. Drag And Drop Page Builders Will Rule The Roost

The best WordPress developers around the world say that drag-and-drop builders have appealed to the users in recent years and their increased use will be seen in 2022. You can build a robust and functionality-rich website without needing any codes. 

One of the prime reasons behind the popularity of drag-and-drop page builders is that you can see how the website will look once the changes are made. For this purpose, you can also use several plugins that are at your disposal. DIVI and Elementor are some of the most popular WordPress plugins at the moment. 

Our Case Study:- Elementor through Drag And Drop Page Builders

4. Large Enterprises Will Prefer WordPress For E-commerce

WordPress was once considered a platform for small businesses; however, with an increased number of large-sized enterprises choosing WordPress for eCommerce, it is nothing more than a myth anymore. 

WordPress is a massively powerful platform and several plugins and extensions help elevate the standard of your website by a significant margin. 

Get an Enterprise Level Solution for your WordPress Website.

5. Personalized Content Based On Geo-location & Browsing History

Generic content to serve everyone doesn’t exist anymore. This outlines the growing importance of suggesting products and services to customers based on their search behavior and Geo-location. 

Based on data ranging from outfits to nearby restaurants and cuisines searched by the users, personalized content helps boost conversion rates quite drastically. Customized content based on a user’s preference will increase the chances of your website or eCommerce store getting visited by the same customer in the future. 

Our Case Study:- Geo location for iclublondon – event listing company

6. Lazy Loading And Infinite Scroll

Heavy websites with bulky graphical elements and 3^rd party plugins are enough to sabotage the loading speed of your website. Apparently, these issues are not well-received by your visitors. 

Lazy loading or infinity scrolls have gained immense popularity and It looks like they are here to stay for a while. Smart content load renders and far better browsing experience to users and only loads the content that needs to load. 

Top social media websites have always used this technology. Do not get surprised if you see more and more websites leveraging this to their benefit in 2022. If slow load times are a problem for you too, you can certainly consider using smart load on your website. 

Learn More about 5 Most Common WordPress Myths

Conclusion: 

The changing website development trends indicate that there is always room for improvement. The latest trends gain more momentum and popularity when established businesses start deploying them. The trends mentioned above are just a few of many yet major trends that will be prevalent in 2022. 

Hope you found the post informative. For more information related to WordPress trends, feel free to get in touch with us.

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