WordPress is the most popular CMS with a market share of about 30 percent. It offers users access to an extensive community and tools to create their websites easily.
Most importantly, it’s easier to improve your WordPress website rankings with search engine optimization (SEO). You don’t need any coding skills or technical know-how to optimize your new site for search engine rankings.
In this post, we’re going to cover some of the affordable SEO tips for optimizing your WordPress site.
Read on to learn more.
1. Use SEO Plugins
With plugins, such as SEO by Squarely, Yoast SEO and All in One SEO Pack, you can easily add optimized titles and meta descriptions to your posts, pages, and categories. These plugins are free to download and install, but you can get the premium versions if you want extra features.
The free versions of these plugins have great features to optimize your site for maximum SEO benefits. You simply need to perform a keyword research, choose the right keyword and use the plugins to optimize your posts.
With Yoast SEO, you can choose an SEO title and customize the meta description. This tool allows you to configure meta robots, verify Google Webmaster Console, and create XML sitemaps. Plus, you can optimize all your taxonomies easily.
There are also tools like SEO Friendly Images for optimizing your images for search.
2. Configure Google Analytics
When it comes to SEO, data is critical to understanding your customer experiences, needs, and preferences. Google Analytics (GA) offers you all the data you need to improve your WordPress SEO.
One thing you must know is that SEO is never a one-time thing. It requires regular and consistent updating to leverage new keywords and techniques. GA is free and easy to implement. You can simply place the GA code in your header manually or use a plugin, such as MonsterInsights.
Configuring GA to your WordPress site provides you with data that can help you learn more about your site, such as:
- Identifying 404 pages
- Identifying your traffic sources
- Learning the keywords that your sites and pages are ranking for
- Studying how visitors are using your site
With this data, you can continually update your site to improve SEO and fix common SEO problems.
3. Get Your Site SEO Ready
After installing your new WordPress, you want to ensure the “Sample Page” and “Hello Word” default pages are removed. While this may not impact your SEO directly, it helps to improve your user experience. Also, remember to change or remove the default “Uncategorised” category.
Another thing is to set the right permalinks. Avoid opting for the long and dirty permalinks that give search engine bots a hard time understanding the content. Instead, choose the Post Name (/%postname%/) permalink as it’s clean and easy.
You can also add update services to speed up the indexing of your pages and posts by search engines. You’ll find these settings on the General Settings page.
Affordable SEO – The Takeaway
You don’t need to cough up thousands of dollars to get your site at the top on SERPs. With these affordable SEO tips, you can optimize your WordPress site and improve your SERP rankings.
WordPress offers a myriad of tools and plugins to help with SEO. Plus, some paid plugins come at a one-time fee, which is usually reasonable for most options.
Do you have more questions on WordPress SEO? Get in touch with us.