How to deal with Website Speed Optimization?

Optimization of website quality, the development of technologically superior website designs is the primary factor that determines success for modern online businesses. After all, unimpressive performance on the website kills the bottom line of business when the pain of waiting for potential web pages to load baffles visitants to look for options.

Moreover, speed sells!

The speed of the site gives the first impression of your company. It is essential to understand that when it comes to user experience, you will not get a second chance. The low speed on the website is one of the most frustrating things about your tool that will turn people off.

HOWEVER, why should care about it?

Because the load time of the page determines if a visitor to your site can explore their ways further or partially, more than 83 per cent of visitors expect a web page to be loaded in 3 seconds or less. Moreover, more than 40 per cent of visitors leave a web page if it takes more than 3 seconds to load.

Besides losing page views and traffic, if the site does not make well, ROI and conversions also spin. Do not take our words but check out the following statistics:

  • The second login load time results in an 11 % reduction in page views, A 16 % reduction in customer satisfaction, and a 7% reduction in conversion.
  • 79 Per cent of shoppers with website performance problem say they will not go back to the site to buy again.
  • A negative image of the company will be developed by 44% of visitors if the site crashes or the load time is poor.
  • If an e-commerce page makes $100,000 a day, a one-second delay in revenue would potentially cost $2.5 million a year.
  • The conversion rate increases by 74% as page load time decreases from eight to two seconds.


Here is a fascinating info-graphic that shows five simple yet powerful ways to reduce the load time of your website and to increase your conversions. So if you are looking forward to optimizing the loading time of your website and improving performance, scroll through them and try to put these simple tips into practice.

  • Use a Content Delivery Network (CDN)

A content delivery network is a collection of web servers that are spread around different geographic areas, delivering end-user web content in terms of location. All client requests are sent to the same hardware if you host the website on a single server. For this purpose, it increases the time required to process each query. If users are physically far from the database, the load time increases. User requests will be routed to the nearest database with CDN. As a result, a user will access the content faster, and a website will work more quickly. This is an expensive but quite effective way of minimizing the load time.

  • Optimize the size of images on your website

Everybody likes eye-catching pictures. Photos are a vital part of eCommerce pages. Many images, pictures, and graphics on your product pages enhance engagement. The negative side of the use of the image is that it is usually large files that slow down a website.

Compressing images using software like ImageOptim, JPEGmini, or Kraken is the best way to reduce the image size without losing its quality. It may take some time for the procedure, but it is worthy.

  • Use website caching

If many users visit the site, servers work slowly at one time and need more time to provide each user with the web page. Caching is the process of hosting and presenting the current version of your website until your website has been updated. This ensures that for each user, the web page does not render repeatedly. There is no need for a cached web page to submit requests for databases each time.

  • Database optimization in CMS

Optimization of the database is an effective way to improve efficiency. If you are using a content management system (CMS) loaded with complicated plugins, the size of the server will increase, and the website will function more slowly. For example, the WordPress CMS stores comments, blog posts, and other data storage information. That CMS has its measure of optimization and has several specific plugins. For WordPress, for example, you can consider GT Metrix and Pingdom

  • Reduce redirects

Website redirects create additional HTTP requests, which adversely affect performance. We strongly encourage retaining them to a minimal level or removing them. First, you should identify all redirects on your page by running a web scan. To identify redirects, you can use Pingdom and GT Metrix. Then you should also look up if they serve an appropriate objective and end up leaving the critical ones.

In general, there are n numbers of WordPress speed optimization tools, but our development team have been familiar working with GT Matrix and Pingdom. These tools have always helped our client’s website in getting desired speed optimization results.

GTMetrix Plugin for WordPress Site Performance

GTMetrix is the tool that we have been using progressively to receive detailed reports on the quality of our site. A free tool uses Google Page Speed and YSlow to measure the speed quality of your page. Then GTMetrix creates ratings for your pages and provides suggestions for action on how to repair them. Moreover, GTMetrix plugin improves the performance of the WordPress site.

For those who do not want to use a plugin, you can always use their internet-based version by going straight to the GTMetrix site.

Pingdom for website speed test

There are numerous resources on a web page, such as HTML, JavaScript, CSS, images, and videos. Each of these creates requests for your website to make what you see. Usually, the faster the site will load, the more claims you have. That is not always the case, but most of the time, it is valid.

By running your WordPress website via Pingdom, it will produce a grade of quality, total load time, page size, and the number of requests you have on your website.


Presently, a user wants web pages to load in less than 3 seconds. If you do not reach this demand obstacle, you will lose a lot of traffic on the website and your sales as a result.

However, with GT Metrix and Pingdom, you can handle all the issues seamlessly. And, as I wrote above, there are many other tools too available for tacking the low speed optimization issues, but we at WPOnlineSupport have been using these two tools successfully.