We all know that SEO is important. And there are plenty of ways you can help yourself.
After all, you have the best site in the world, but if no one actually sees it since it’s buried on page 10 of Google results, it’s totally irrelevant.
What you might NOT know is that good SEO starts with your WordPress hosting them.
Here are 5 things you should look out for when you’re picking a WordPress hosting theme SEO friendly, so you can get found drive a positive bottom line.
1. Make sure your WordPress hosting theme is fast
Speed has been a ranking factor for Google for some time now, and so getting a theme that can load quickly is essential to your SEO. Naturally, site speed includes lots of things like how many plugins you have, how many lookups your site needs to execute, and whether or not you use a CDN.
But your WordPress hosting theme can make a big difference as well.
2. Pick a responsive them
Your site’s performance on mobile, both its speed and experience, play a big role in getting your site ranked. The easiest way you can make a mobile friendly site is to get a WordPress hosting theme that’s responsive.
That way, you don’t have to worry about maintain a separate mobile site and its content or spend an age (and a lot of money) building a new app.
3. Ensure your WordPress hosting theme works with Google Schema
Google Schema.org is a markup language that is the engine that enables enriched snippets, among other benefits. When it comes to SEO, you need to make sure that your WordPress hosting theme is compatible with Google Schema.
It doesn’t change anything in terms of what you produce, it just makes it easier for everyone to understand.
4. Make sure that your site is compatible with SEO plugins
You want maximum plugin compatibility anyways, but in terms of SEO, it’s absolutely essential that your site is compatible with major SEO plugins. Plugins like YOAST SEO, which is currently the number one SEO plugin.
5. Ensure that your WordPress hosting theme can ‘do’ local optimization
Local optimization is, and remains, one of the best things you can do to boost your SEO ranking. Local SEO is particularly important if you’re a business targeting local customers (e.g. a service provider like a plumber or a store with a brick and mortar location).
With that in mind, you’ll want a theme that has the ability to fully optimize to local SEO by doing things automatically adding local microdata, GEO sitemaps, Google maps integrations, phone, and opening hours.
When it comes to maximizing your web traffic, SEO starts from the word go. It’s important to get off on the right foot with your SEO by selecting a theme that will work with you to drive visitors and, ultimately, drive sales.
If you find a theme that does these 5 things, you’re on the right track.