In 2017 WordPress is used by major publishers, enterprises, universities, and even custom SaaS applications. In fact, the world’s leaders in business and marketing trends use WordPress. To name a few:
- Facebook Newsroom
- Google Ventures
- Mercedes Benz
- Bloomberg Professional
There’s also the community behind WordPress, an ecosystem of people around the world with this one thing in common. As an open-source community, our entire industry is plugged into every update. We can contribute to testing or code. We have all the power to make sure the WordPress economy stays strong and continues to grow.
New businesses are constantly being formed around plugins, themes, and services built specifically for WordPress, with no signs of stopping. In fact, we’ll continue to find more and more creators of WordPress-specific companies, with full-time jobs elsewhere, using this as an opportunity to contribute to the community.
Is WordPress just used by lots of small sites?
No! if we go deeper into WordPress then we will see how WordPress’ market share is divided, we turned to Built With. Built With lets you see market share for websites that meet specific criteria, like being in the Quantcast Top 10k (a list that tries to collect the 10,000 most-trafficked websites on the Internet).
a.) According to WordPress.org and WordPress VIP, we can see that everyone from small bloggers to huge country-sized corporations uses WordPress to manage their content. It doesn’t matter if it’s a commercial website or a personal blog, WordPress can handle each website more efficiently. WordPress powers some of the world’s most well-known brands with millions of page views per day, for example, Mashable, Nasa, Mozilla, Coca-Cola, Wall Street Journal, and many more. Meaning, WordPress should be considered a serious business website solution.
b.) Out-of-the-box WordPress is SEO friendly. Popular search engines, like Google and Bing, tend to rank websites that use WordPress higher than those that don’t. This is because the CMS framework makes it easy for the search engine’s spiders to crawl.
c.) With the popularity of WordPress comes the interest of would-be hackers. Another reason why WordPress is so beloved is the security measures the developers take to preserve the trust of its users. The WordPress staff constantly updates the CMS, along with the plug-ins that integrate with it. Of course, users should use caution and only download plugins from trusted sources, preferably while directly logged into WordPress itself.
d.) You can make your WordPress theme look any way you want with a customized theme. You can use one of the many it provides, or buy one of the various premium themes developed by third parties. You can also add and extend certain features to make the website function and perform just the way you want.
e.) WordPress integrates with many popular 3rd-party platforms to make your website more modern. There are plenty of plugins that let you easily send out email campaigns and newsletters. There are plugins that allow you to accept credit card payments for an eCommerce site. There are plugins for just about every kind of function you want to add to plug your site.
Despite the emergence of hosted website builders like Squarespace, Wix, and Shopify, which is significant to take note of, WordPress continues to be the most widely used platform for creating websites worldwide.